Recommended Reading

Follow the links below to books that all executives, managers, and students should have read by age 30. All of these books may be ordered on Amazon.com through this website.

 

Marketing Books

 

Ries and Traut, Marketing Warfare and Positioning:Battle for the Mind.

 

Thomas Bonoma, The Marketing Edge.

 

Regis McKenna, Relationship Marketing.

 

Carl Sewell, Customers for Life.

 

Mark Goldston, The Turnaround Prescription (Free Press, 1992).

 

Treacy and Wiersema, Discipline of Market Leaders (Addison-Wesley 1995).

 

Martha Rogers and Don Pepper, One to One Marketing and Enterprise One to One.

 

Geoffrey A. Moore, Inside the Tornado and Crossing the Chasm.

 

Michael Dell, Direct from Dell, Harper Business (1999)  

 

Jagdish Sheth, Rajendra Sisodia, The Rule of Three: Surviving and Thriving in Competitive Markets (Free Press, 2002).                                          

 

Phil Kotler, Marketing From A to Z (Wiley,2003)

 

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