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Roger Blackwell in the Media
(click for a comprehensive listing of
radio/television appearances, authored articles and quotes)
Autumn 2004 Blackwell Biz Newsletter
(Adobe Acrobat Reader required; file opens
in new window)
Autumn 2004 Consumer Driven Health Care Supplement
(Adobe Acrobat Reader required; file opens
in new window)
News Headlines
April 2005
Roger Blackwell is the subject of a feature
article "Roger That" in the Spring 2005 issue of Revenue magazine
(pp 44-46).
March 2005
Roger Blackwell receives Undergraduate
Program Teaching Award "For Faculty Excellence in Core Courses" from
Fisher College of Business and also receives 2005 Faculty and Staff
recognition from Mortar Board and Sphinx student honoraries.
Alan Ayers, Director of Consulting Services,
makes his second appearance in the Distinguished Speakers Series
at the University of Mississippi.
November 2004
Alan Ayers, Director of Consulting
Services, is interviewed by the Portland Oregonian
(Click
here for the article)
and the Cleveland Plain Dealer
(Click here for the article)
about the
marketing of "real" Christmas trees.
October 2004
Roger Blackwell is the featured guest
on Tiempo de Mercadeo, a Colombian-based
business program broadcast by
satellite throughout Latin America.
Click here for
October 13 summary.
Click here for
October 20 summary.
September 2004
Roger Blackwell is quoted in the
September 6, 2004 edition of Forbes Magazine.
Click here for
the article.
July 2004
Roger Blackwell appears on the July 21,
2004 edition of Nightly Business Report.
Click
here for transcript.
Roger Blackwell provides the keynote
address at AD:TECH 2004 in Chicago.
Click
here for blog.
June 2004
Roger Blackwell is named as the inaugural
inductee into the Columbus Chapter of the American Marketing
Association's
Hall of Fame at its awards event on June 10.
May 2004
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Don Peppers and Martha Rogers Managing
Customer Relationships
is released April 2 by John Wiley & Sons,
which includes a chapter "Supply Chain Management and Managing Customer
Relationships" by Roger Blackwell and Tina Stephan.
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February 2004
Roger Blackwell named Marketing Professor
of the Year for the third consecutive year in a row by the Ohio State Chapter of the American Marketing
Association.
| Roger Blackwell
lectures in South Africa at the University of Cape Town Graduate
School of Business.
November 2003
Roger discusses Brands That Rock on CNN Financial Network
on Tuesday, November 18.
Brands That Rock is featured in the
November issue of Inc. Magazine.
"Brand This Way", Inc. Magazine,
November 2003, page 23.
October 2003
Brands That Rock is released by John Wiley & Sons.
Order Your
Copy Today or
Read More About It
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Roger Blackwell with
Professor Steve Burgess
in Cape Town. |
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March 2003
Roger Blackwell quoted in The New York
Times
("The New Chinatown? Try the Asian Mall" Monday,
March 24, 2003, pg A8.)
February 2003
Roger Blackwell named Marketing Professor
of the Year by the Ohio State Chapter of the American Marketing
Association.
November 2002
Roger Blackwell named to Junior
Achievement's Central Ohio Business Hall of Fame.
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May 2002
The Roger D. Blackwell Inn at The Ohio State University is dedicated June
6, 2002.
Click here to learn more
February 2002
Roger Blackwell Receives Outstanding Educator Award
The Ohio State University chapter of The American Marketing Association
named Roger Blackwell as the outstanding professor of 2002 at its annual
banquet on February 20. In his acceptance speech, Blackwell told the
chapter about the many rewards he has received from teaching, and he
challenged attendees to find ways to reach out to others through teaching
and community involvement. |
January 2002
Roger Blackwell Conducts Online Seminar for Sprint
Blackwell joined fellow presenters, Guy Kawasaki, Ken Blanchard, Gary
Hoover, and Watts Wacker to headline a series of online seminars sponsored
by Sprint. Advertised in major publications, including Business Week,
participants represented a vast spectrum of job titles, industries, and
countries. The seminar was delivered live via the Internet and
teleconference communication tools. With initial reactions in, it appears
that this delivery tool is a great compliment to other live seminar
programs.
Roger Blackwell Teaches MBA E-commerce Courses at Washington University
When Washington University needs an e-commerce expert to teach in its
executive MBA course, it turns to Roger Blackwell. In a 3-day, intensive
course, Blackwell lectured to executives from some of the leading Silicon
Valley firms about the challenges, opportunities, and commerce realities
of technology, CRM, and e-commerce.
October 2001
Blackwell Teaches First Online Business Course at The Fisher College
Roger Blackwell is teaching the first distance learning business course
through the Fisher College of Business. The class, which focuses on the
topics of e-commerce, is taught at the Lima, Marion, and Akron branch
campuses of The Ohio State University via the Internet. While there is a
class coordinator at each campus to administer tests and answer questions,
students are able to work through the materials at their own pace—where
they want and when they want. Students are able to move through nine
modules of information that combine written text and video of Roger
speaking to the students and lecturing in class. This course was developed
by the Fisher College of Business in conjunction with Kmi Online.
July 2001
Wall Street Journal Features Blackwell’s Why Webvan Went Bust
Why Webvan went Bust, an editorial written by Roger Blackwell, was
featured in the Manager’s Journal of The Wall Street Journal on Monday,
July 16, 2001. The article focuses on the reasons that Webvan went from
Internet start-up darling to Wall Street casualty and the lessons all
businesses can learn from its demise. (we’ll scan article and include it)
Customers Rule! hits #1 on Amazon
Shortly after its release, Customers Rule! ascended the popularity and
sales charts of Amazon.com and Barnes & Noble. Not only did the book hit
#1 on the Business & Investing and the Marketing & Sales Top Sellers
lists, it also hit #40 on the overall Amazon best seller list.
April 2001
The Ohio State University Announces Plans for The Roger D. Blackwell
Inn at The Fisher College of Business
Roger Blackwell announced his $7,000,000 gift commitment to The
Fisher College yesterday. In recognition of his generosity, the
executive residence will be named The Roger D. Blackwell Inn at Fisher
College and be known as "The Blackwell." The University Board of Trustees
will formally approve this at its May meeting and the college will plan a
major event - a dedication and grand opening in the late Spring of 2002
when "The Blackwell" opens. This marks the largest single gift made to
the University by a current faculty member.
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