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CONSUMER DRIVEN HEALTH CARE: HOW A HEALTH SAVINGS ACCOUNT MAY SAVE YOUR JOB AND SOLVE AMERICA'S "TWO TRILLION DOLLAR CRISIS" The United States does not have a health care system; it has a sickness care system and now the system itself is sick. The costs of health care drain nearly 15% of all the goods and services produced in America, 50% more than other industrialized nations. With benefits costs approaching $10,000 per employee with family coverage and increasing at double-digit rates, this crisis is not only threatening American jobs, but the ability of U.S. companies to survive in the global marketplace. Consumer Driven Health Care is informative and entertaining reading for executives who want to know more about reducing the high costs of health care, consumers unhappy with the growing proportion of their paychecks going to health insurance premiums and co-pays on physician visits and prescription drugs, and health care providers and policy makers looking for a detailed, easy-to-understand explanation of “America’s Two Trillion Dollar Crisis.” ISBN# 097644902 Click Here to Order Through Amazon.com 
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BRANDS THAT ROCK: WHAT BUSINESS LEADERS CAN LEARN FROM THE WORLD OF ROCK 'N ROLL
The unique ability of
rock and roll to inspire fanatical support from its customers is
undeniable; the loyalty showered upon the Rolling Stones, Elton John,
Aerosmith, and others who create it, unmatched; and the lessons for
corporate America, endless. In the past, business leaders have looked to
the successes of other firms to guide their own strategies for increasing
market share and capturing more consumer attention, spending, and loyalty.
However, in today’s hyper-competitive marketplace, managers are looking
for ways to shake, rattle, and roll corporate America’s traditional
marketing and branding mindset. In Brands That Rock, Roger
Blackwell and Tina Stephan, co-authors of best-selling Customers Rule!
and From Mind To Market, take readers behind the music to uncover
how businesses can create brands that become adopted by culture and
capture a long-term position in the marketplace. Brands That Rock
takes a unique, behind-the-music look at how businesses can increase brand
awareness, customer loyalty, and profits by implementing some of the same
strategies that legendary bands have used to transform customers
into fan and create deep, emotional connections with them. Aerosmith and
Madonna offer insight into how to evolve a brand to remain relevant in the
marketplace without alienating current fans, while the Rolling Stones and
KISS prove that successful execution at all levels of the brand experience
are key to capturing long-term loyalty. Stephan and Blackwell also examine
how businesses, from Victoria’s Secret and Wal-Mart to Cadillac and Kraft,
have implemented ‘rock and roll strategies’ to become adopted by culture
and secure fans in their own right. Filled with fun anecdotes and
interviews from industry insiders, Brands That Rock will relate to
managers who grew up with classic rock, showing them how build iconic
brands, and delight fans decade after decade.
ISBN#
0471455172.
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CUSTOMERS RULE! WHY THE E-COMMERCE HONEYMOON IS OVER
AND WHERE WINNING BUSINESSES GO FROM HERE Customers Rule! The high-tech honeymoon is over, but a marriage between ‘e’ and commerce remains. The question is how to capitalize on the strengths inherent to your business and at the same time use new technology to grow profits and provide a better customer experience. Written at the height of the dot-com heyday, this best-selling book explains, in a futuristic style, the rules of commerce that would limit the success of online business. Learn why retailers, wholesalers, and manufacturers alike have adopted this book as a tool for developing customer-driven business strategies. This book goes beyond a technology focus to shed light on ways to strengthen customer relationships and marketing strategies in the wake of the customer revolution. ISBN# 0609608657. “Regardless of whether you are crossing chasms or riding tornadoes or mining your installed base on Main Street, one fundamental precept remains paramount: customers decide which applications win or fail in the marketplace. Roger Blackwell is a pre-eminent expert on how and why people buy, and his new book arms businesses with much needed cutting-edge strategies to succeed far into the future.” -Geoffrey Moore, author "In the wake of recent dot.bombs, Blackwell and Stephan rise to the challenge with much needed marriage counseling for the rocky, post-honeymoon relationship between business and the Internet. Let Customers Rule! show you how to deliver better shopping experiences and provide more value to your most valuable assets -- your customers." -Don Peppers and Martha Rogers, Ph.D. Partners, Peppers and Rogers Group and co-authors of The One to One Future and One to One B2B
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From
Mind To Market -Dave Thomas, founder, Wendy’s International
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From
Mind To Market (Audio Version)
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Consumer
Behavior ISBN# 0-03-021108-5.
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From
The Edge Of The World Roger D. Blackwell combines his years of research and teaching with the practical insights he has gained on the changing nature of the world to provide a stimulating look at the lessons that can be learned from world travel. Fast-paced, succinct, and filled with challenging ideas, From the Edge of the World takes readers on a fascinating and informative excursion to five continents to examine why some countries and companies prosper while others do not. Learn why some countries are rich and some are poor…why some countries prosper, while others do not. You’ll discover lessons from around the world on prosperity and learn how to apply these valuable lessons to your personal or corporate life. In addition, you will gain an understanding of the complexities of crime, education, and diversity. A very enjoyable read. ISBN# 0-8142-0630-1.
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Contemporary Cases in Consumer Behavior
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