Mass-merchandisers and small retailers worldwide have enjoyed and learned from this presentation on the future of retailing. Changes in consumer lifestyles, e-tailing, branding, global markets, and multi-channel selling are some of the topics that are altering the face of retailing. In this presentation, Roger Blackwell focuses on the new roles of marketing in retailing today—examining how to change your organization to have and be what consumers want to buy. He examines the raging competition between value oriented and specialty retailers, showing implications for consumer products manufacturers, and distributors, and retailers.

Audiences learn how to create and nurture relationships with customers and examine which types of loyalty and branding strategies are most effective in maintaining customer relationships. Blackwell always has a finger on the pulse of what consumers want and shows audiences:

• How to blend the best of traditional and Internet-based selling
• What consumers want from retailers in terms of merchandise mix and service offerings
• What buying activities they are most likely to migrate to the Internet
• What consumers expect from retailers throughout the entire shopping process—from the time they arrive at the parking lot to the time they use the products

Rich with global examples, Blackwell explores some new and tried-and-true techniques that will shape the future of retailing. In this presentation, he also examines how lifestyles are changing and how retailers can exceed the expectations of a rapidly changing marketplace. Blackwell developed many retailing ideas and strategies during his time as a Vice President of Management Horizons and in his capacities as a Board member and investor in retail firms.

Roger Blackwell Associates, Inc.  (614) 457-6334

www.rogerblackwell.com