Based on Roger Blackwell’s best-selling book, From Mind to Market, this presentation examines why success will not necessarily be achieved by the retailer with the most stores or the manufacturer with the most raw materials. Today, successful firms are those which belong to the strongest and most efficient supply chains.

Blackwell discusses why progressive marketers will take even the best traditional supply chains and transform them into what he calls demand chains—driven by consumers rather than dictated by what manufacturers can produce, what wholesalers can sell, or what retailers think they should stock in their stores. Blackwell takes his audience through the process of developing demand chains in the Century of the Customer—examining ways to create the market knowledge to drive the demand chain, what types of players are needed to create strong chains, the shifting of channel functions among the different players, trends in logistics, and finally trends in the final link of the demand chain, retailing.

Audience members in all industries will learn:

• How to capture what is in consumers’ minds and transform their desires into winning product and retailing strategies
• How to capitalize on changing lifestyles, consumer trends, and changing consumption behaviors
• The secrets of superior logistics systems and values-based organizations
• How to transform traditional supply chains into consumer-driven demand chains.

From Mind To Market has been a hit with hundreds of audiences around the world, including top retailers, distributors, industrial firms, and manufacturers in a wide variety of industries. It is popular among diverse audiences comprised of a variety of supply channel members.

Popular subtitles include:

• How To Develop Consumer-Driven Strategies
• How To Create Consumer-Driven Companies

• How To Develop Consumer-Driven Supply Chains

Roger Blackwell Associates, Inc. (614) 457-6334

www.rogerblackwell.com