The New Healthcare Environment

Roger D. Blackwell, Ph.D.

The world of health care is changing rapidly, shaped in part by changing consumer trends and demographics. Blackwell gives audiences a glimpse of what the state of both the sickness care and health care environments may look like in the future based on population, technology, government, and legal realities. He shows organizations the increasingly important role of marketing in the industry and explains how to incorporate customer-service related strategies into the traditional health care model. As in other industries, the customer has many choices today—even in the area of health care—and Blackwell shows how some organizations can capitalize on the increased competitive environment.

Audiences examine:

• The role of marketing and customer service in health care
• How to capitalize on changing attitudes toward health care versus sickness care organizations, services, and products
• Consumer trends that will affect long term health care solutions
• How people are making their health care purchase decisions
• How organizations must and will respond to government mandated information storage and transmission

Co-author of the book Consumer Attitudes Toward Health Care, Blackwell has taught university courses in Medical School, conducted seminars for hospital and health care practitioner groups, and sales and marketing meetings for a wide variety of pharmaceutical and medical device manufacturers. His ground-breaking research on practice management for surgeons and his global statistics on health care make him a fascinating commentator on the future of health care.

Roger Blackwell Associates, Inc. (614) 457-6334

www.rogerblackwell.com