Creating Buzz: How to Reach Generation Y

Roger D. Blackwell, Ph.D.

Known also as the “Millennial Generation” and the “Baby Boom Echo,” Generation Y encompasses 70 million Americans between the ages of 5 and 25 who currently spend $155 billion annually.  Second only to Baby Boomers in their ability to influence and shape markets,  there is little wonder why business leaders from Hollywood to Madison Avenue are eager to learn more about these important consumers.

In this presentation, Roger Blackwell provides an entertaining and informative look at “Gen Y” that includes:

·Statistics on the size, demographics, and purchasing power of the “Echo Boomers.”

·Behavioral insights including consumption habits, interests and hobbies, role models, and popular views towards career, family, and community.

·Personal challenges such as obesity, depression, and the need for affiliation.

·Examples of manufacturers, distributors and retailers who have successfully marketed to Gen Y, as well as those who have not.

·Cutting-edge marketing methods that utilize innovative technology and grassroots campaigns to create “buzz” and strike an emotional chord with Gen Y.

Roger Blackwell’s insights come from teaching 65,000 students in 38 years at the Ohio State University and studying how popular culture turns “customers into fans” in his book, Brands That Rock.

Generation Y consists of savvy consumers with adult buying habits who have spent their lives being bombarded by mass media.  To be successful in the future, marketers will not only have to re-examine how they segment and reach consumers, but also how their organizations adapt to rapidly changing demand while continuing to attract top talent.  This presentation will provide you and your audience with the background and insight required to start planning your future.

Roger Blackwell Associates, Inc.  (614) 457-6334

www.rogerblackwell.com