Customers Rule!

Roger D. Blackwell, Ph.D.

Based on Blackwell’s best-selling book, Customers Rule!: Why the E-Commerce Honeymoon Ended and Where Winning Businesses Go From Here, this presentation explores winning customer-oriented marketing strategies. He contends that even though the high-tech honeymoon is over, a marriage between technology and business remains. The key will be incorporating the e-commerce and other marketing strategies that will help keep customers delighted and loyal to your firm. Therefore, Roger explores the long- and short-term implications of e-commerce on sales, marketing, operations, and supply chain management in both B-to-C and B-to-B firms.

Audiences will also learn:

• How consumers and customers make decisions about adopting technology
• Why certain e-commerce applications do not work in the marketplace
• How to avoid technology and marketing blunders
• How to implement and manage CRM strategies
• How to determine the right combination of traditional and tech-oriented marketing strategies to increase customer satisfaction and loyalty
• Which e-commerce applications are most likely to translate into more sales and more profits for specific types of firms and industries

Roger Blackwell Associates, Inc.  (614) 457-6334 

www.rogerblackwell.com